In Japan, the Ultraman brand generated US$7.4 billion in merchandising revenue from 1966 to 1987, equivalent to more than $18 billion adjusted for inflation. However, the series also falls into the Kyodai Hero subgenre of tokusatsu, a subgenre it also helped popularise. The series is also one of the most well-known examples of the kaiju genre, along with Toho's Godzilla series and Daiei Film's Gamera series. Debuting with Ultra Q and then Ultraman in 1966, the series is one of the most prominent tokusatsu superhero genre productions from Japan, along with the Toei-produced series Kamen Rider, Super Sentai and the Metal Heroes. Ultraman, also known as the Ultra Series ( Japanese: ウルトラシリーズ, Hepburn: Urutora Shirīzu), is the collective name for all media produced by Tsuburaya Productions featuring Ultraman, his many brethren, and the myriad monsters.
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